BEISSEL aims to become a world-class brand and the #1 brand in India; and the preferred brand abroad in Industrial and Household segments.
- A market leader in India
- Offer sewing machine needles for all applications in industrial and domestic sewing
- Consistently high quality
- Competitive prices
- Superior customer service
- Fair business practices that complies with laws of the country in which we operate
- Sewing advice on selection and application to help customers get high productivity and superior aesthetics of sewn product, and
- Run by a knowledgeable workforce
- To become a global player in sewing machine needles industry by offering excellent quality, wide range, at competitive prices and excellent service.
- Will be a good corporate citizen by following legal requirements and best practices in environmental protection.
- Excel in everything we do, commit to work safely and focus on customer satisfaction at all times.
- The above objectives will be achieved by –
- Continuous up-gradation of technology.
- Planned maintenance of machines to ensure their continued availability and capability.
- Achieve high level of productivity.
- Yield target of 80%.
- Training of all personnel to improve technical skills.
- Continual Improvement of Quality Management System.