skip to Main Content
BEISSEL aims to become a world-class brand and the #1 brand in India; and the preferred brand abroad in Industrial and Household segments.
Mission Statement
  • A market leader in India
  • Offer sewing machine needles for all applications in industrial and domestic sewing
  • Consistently high quality
  • Competitive prices
  • Superior customer service
  • Fair business practices that complies with laws of the country in which we operate
  • Sewing advice on selection and application to help customers get high productivity and superior aesthetics of sewn product, and
  • Run by a knowledgeable workforce
Quality Policy
  • To become a global player in sewing machine needles industry by offering excellent quality, wide range, at competitive prices and excellent service.
  • Will be a good corporate citizen by following legal requirements and best practices in environmental protection.
  • Excel in everything we do, commit to work safely and focus on customer satisfaction at all times.
  • The above objectives will be achieved by –
  • Continuous up-gradation of technology.
  • Planned maintenance of machines to ensure their continued availability and capability.
  • Achieve high level of productivity.
  • Yield target of 80%.
  • Training of all personnel to improve technical skills.
  • Continual Improvement of Quality Management System.
Back To Top