skip to Main Content
About Beissel
Manufacturer of the entire range of industrial and home sewing machine needles, trusted by customers across all continents.
The Company
Altek Beissel Needles Limited is a venture of S Ganesh, a Chartered Accountant, Cost Accountant and Company Secretary by qualification. After more than two decades of corporate experience at senior levels, he decided to become an entrepreneur to set up his dream venture of sewing machine needles.
The factory, established in 1997 as a joint venture with Lammertz of Germany, is now an entirely managed by Indian professionals and has gone global.
The factory is housed in a sprawling 8-acre campus on the outskirts of city of Chennai in Southern India. There are large open spaces, housing for essential staff and green gardens getting their nourishment from mulch of fallen tree leaves and treated waste water.
We are now one of just two companies world-wide to manufacture entire range of Industrial and Home sewing machine needles. Entirely professionally managed, Altek family is more than 100 members consisting of engineers, technicians and specialists with fierce pride in quality and determined to put a stamp as brand of choice among industrial and home sewing needle users around the world.
We manufacture more than 1,000 types of needles, each of which go through 155 quality checks before they leave our state-of-the-art factory.
Timeline of Development
1997: Altek Lammertz Needles Limited became the first company in India to manufacture Industrial Sewing Machine Needles, hitherto manufactured only in Germany, Japan, Korea and Taiwan. It was a joint venture with Lammertz of Germany who supplied machines, technology and training. Machines needles were manufactured and exported back to Germany from where it was marketed all over the world under the brands Lammertz, Rhein, Beka and Muva - each one of them with a pedigree of over 100 years.
This led to recognition of Indian technical skills among other German needle manufacturing companies. All of whom shut down their German factories and moved them to India. Today, no needle manufacturing plant is left in Germany which, at the turn of 19/20th century, boasted more than 100 such factories and was the cradle of needle technology.
  • 1998: Became the first sewing machine needle manufacturing company in the world to obtain ISO certification.
  • 1999: Became the first and only company in the world to win SATRA certification for quality standards. An independent study by SATRA also proved our needle quality as being superior to German and Japanese brands.
  • 2005: Changed name to Altek Beissel Needles Limited. Acquired rights to use “BEISSEL” brand name from BMN Beissel Maschinennadel GmbH, Germany. Started marketing In Beissel brand to over 40 countries around the world.
  • 2006: Product range was expanded to include Home sewing, Schiffli, bag sewing and other types of sewing machine needles.
  • 2008: Started supplying full range of Home sewing machine needles to marquee German and American brands.
  • 2010: Introduced KING brand specially for India at challenging prices to meet competition from German, Japanese and Chinese needles which sold in India at dumping prices. KING is now the largest selling brand in India.
  • 2018: Introduced “PRÊT” brand of Home sewing needles especially for European and American markets in eco-friendly packaging.
★ Read: The Story of Beissel - "The Brand Behind Brands" ★
Today we market under four different brands:
Largest selling needle in India. Preferred by users who have recognised that top quality need not be expensive. Without any need for fancy acronyms and unproven benefits claimed by so-called "foreign" competitors.
Beissel Industrial Needles offer a needle for every need. Be it woven, knitted, leather, embroidery, schiffli, bag sewing... More than 1,000 types!
Complete range of needles for the home sewing and hobby enthusiasts. Every needle designed to make fashion fashionable. Sought after in European, US and Canadian markets.
Complete range of home sewing needles offered in an eco-friendly packaging. Preferred by enthusiasts who are concerned about saving the planet. After all, plastic packing takes over a 1,000 years to degenerate!
BEISSEL aims to become a world-class brand and the #1 brand in India; and the preferred brand abroad in Industrial and Household segments.
Mission Statement
  • A market leader in India
  • Offer sewing machine needles for all applications in industrial and domestic sewing
  • Consistently high quality
  • Competitive prices
  • Superior customer service
  • Fair business practices that complies with laws of the country in which we operate
  • Sewing advice on selection and application to help customers get high productivity and superior aesthetics of sewn product, and
  • Run by a knowledgeable workforce
Quality Policy
  • To become a global player in sewing machine needles industry by offering excellent quality, wide range, at competitive prices and excellent service.
  • Will be a good corporate citizen by following legal requirements and best practices in environmental protection.
  • Excel in everything we do, commit to work safely and focus on customer satisfaction at all times.
  • The above objectives will be achieved by –
  • Continuous up-gradation of technology.
  • Planned maintenance of machines to ensure their continued availability and capability.
  • Achieve high level of productivity.
  • Yield target of 80%.
  • Training of all personnel to improve technical skills.
  • Continual Improvement of Quality Management System.
Back To Top