We make quality needles, the old fashioned German way. We export them to all corners of the globe. We have a loyal clientèle who keep re-ordering without much persuasion. The reputation our products have earned in the last 10 odd years set us thinking. We asked ourselves, why not launch a global brand of needles that will bridge exacting new age demands with old world charm and quality. The name Beissel had just the right pedigree and positive connotations. So we chose to associate with BMN Beissel Machinennadel of Germany. We are aware that this name will create expectations. Just like, say, the name Rolls-Royce. But we are sure we have the wherewithal to exceed these expectations.